Top 3 Tips for Engaging Customers Through Video

Search Engine Optimization (SEO) is the lifeblood of many a business’ online presence. In the crowded world of the Internet, it determines who gets noticed, who does not. But as the rules of SEO changes, the games becomes a constant test of adaptation.


Nowadays, video is the hot stuff of content marketing. In fact, it has been for sometime now. In fact, a 2009 study mentioned that pages with videos have 53 times more chance to be on the first page of Google. It’s just that businesses have begun to realize the massive boost video can make on people’s businesses.


However, not just any video will do. Your video has to do a few other things aside from hold the reader’s attention. Here are a few things you can do to make video an integral part of your SEO strategy.


  1. Solve problems and provide information. There is one major rule for all SEO: provide quality content. This same rule applies to videos. Make sure to create clips that help your readers with a pain point, or gives them new information about something important.


  1. Make your videos easy to see. This means creating a section on your website that stores all your videos. This lets your customers browse them easily. Give your videos tags, and help search engines by transcribing them.


Also, avoid cramming all your video on a single page. This makes it difficult for your site’s visitors to find what they need. Make sure that each video also has its own page, so search engines can list them individually.


  1. Use interactive elements. In-video links, surveys, forms, and the like help your viewers to take action. You can time these to appear at key moments, so that your users can access them. Remember that the ultimate goal of the video is to engage and drive action, and you can be overt about this.


Let’s face it, most of us consume videos in large amounts everyday. Inherently, we understand how important these are. However, one major blocker that prevents us from creating videos for our business is time. Not everyone has a team dedicated to content creation and marketing, much less one dedicated to the creation of videos.


Thankfully, companies such as Laughing Monkey are here to help. Laughing Monkey is a London-based firm that does SEO and content marketing. They also specialize in the creation of videos, and optimizing them to meet business needs.


Laughing Monkey’s services lets your company tell your story in a way that draws your readers in. Create a video that helps enhance brand loyalty. Support this with other content marketing strategies such as the creation of email funnels and targeted ads. Other techniques such as pay-per-click and search engine marketing also come into play.


Laughing Monkey helps your voice get heard in the crowded Internet landscape. Videos and other content marketing strategies help your company’s unique personality to surface. This makes you more accessible to your customers, thereby ensuring support. It doesn’t matter what size your business is, or what niche you’re in. So long as you need content creation and marketing help, Laughing Monkey is here to help.

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